Back in 1980, McD gave a $300 incentive when you bought and insured a vehicle with an airbag. If you had life insurance with us, the face value of the policy went up by $2500. Now all vehicles come equipped with airbags but in 1980, this wasn’t a popular thing. What a visionary!
His campaign was called the Kiss of Life. In marketing, they used a photo of a deployed airbag that had a lipstick impression on it. A black&white photo of real-life accident scene. We got to see a re-creation of the photo this past Wednesday at our luncheon.
As I sit here on vacay, I ponder points of life. The capacity of humans amazes me. All much bigger than me. I am but a cosmic speck in the universe. Fortunate enough to share space with the likes of you.
Happy Friday one and all. Hope it’s fantastic!!! I’m off to the races 🙂
As always, more to come.